The Assistant Director of Marketing supports the Director and/or VP of Marketing in overseeing multi-property marketing initiatives. Key areas of responsibility include advertising, promotions and special events, entertainment, player development (casino and slots), and direct marketing efforts. This is a multi-property position designed as a developmental role, with future relocation required to assume a leadership position at a property in the Boyd portfolio. 

ESSENTIAL FUNCTIONS

(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)

Delivers superior internal and external guest service through Boyd Style.

• Develop, prioritize and implement property marketing strategic plan, department goals and implementation strategies for projects throughout the year.
• Create budget and monitor all expenses for all marketing resources.
• Provide direction and guidance to various marketing departmental areas including casino, slots, entertainment, etc.
• Help develop and implement programming with player development team to target the casino’s best customers.
• Monitor competitor promotions, events, and trends to keep the casino’s offerings competitive.
• Analyze guest feedback, market conditions, and industry trends to adjust marketing strategies.
• Select, develop and manage all marketing managers and indirectly oversee all staff within each individual area.
• Coordinate marketing support with all other operational departments.
• Assist with the preparation & management for marketing budgets and monthly finance reviews.
• Analyze and report on successfulness of events and evaluate ROI for individual marketing media and events.
• Ensure that all promotions comply with gaming regulations and company policies.
• Attend promotional and special events as needed.

• Participate in regular shared services and revenue management discussions.

Note:  This list of duties and responsibilities is not intended to be all-inclusive.  It may be expanded to include other duties and responsibilities that management may deem necessary from time to time.

Ability to:

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• Ability to communicate effectively with all levels of team members, guests, and outside contacts.
• Ability to research, analyze, comprehend, and act upon information and be aware of the business environment in order to effectively manage areas of responsibility.
• Ability to develop, execute, and link strategic department objectives to company goals.
• Ability to review and comprehend all necessary documentation.
• Ability to observe and direct actions of subordinates.
• Ability to effectively and efficiently move around all work areas.
• This position spends time on the gaming floor, and is subject to varying levels of crowds, noise, and smoke, the severity of which depends upon customer volume.
• Ability to obtain the appropriate work authorization per gaming regulations
• Ability to work in a drug free environment and pass a chemical dependency test as required

EDUCATION AND/OR EXPERIENCE REQUIREMENTS:

(Related education and experience may be interchangeable on a year for year basis)

This knowledge and these skills are typically acquired through a Bachelor's degree in Marketing, Advertising, Hospitality, or related field, in addition to five years progressive gaming marketing, marketing/advertising and/or marketing related experience.

ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc.):

• Must be at least 21 years of age.
• Bachelor’s Degree in Marketing, Advertising, Business or related field preferred; a comparable amount of experience or combination of education and experience may be substituted.
• Four (4) years of professional marketing experience in progressively responsible roles preferred.
• Knowledge of all gaming regulations and procedures.
• Strong written and oral communication.
• Knowledge of all computer software and office systems.
• Must be able to obtain/maintain any necessary licenses and/or certifications
• This position requires relocation for future career advancement.

The truly unique entertainment complex, Belterra Park Gaming, features an expansive facility on 122 acres just minutes east of downtown Cincinnati. The facility features six food & beverage outlets, 1,500 Video Lottery Terminals (VLTs), and maintains the only turf track in Ohio. Best of all, guests can expect the same high level of service at Belterra Park as they receive at Belterra Casino Resort.

Belterra Park Gaming is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, genetic disposition, neurodiversity, disability, veteran status or any other protected category under federal, state and local law.

If  you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, please contact us through the application site and describe the specific accommodation requested for a disability-related limitation. 

Belterra Park Gaming

6301 Kellogg Rd

Cincinnati, OH 45230